What’s the story you want to tell?


Embraer’s Jay Beaver tells us the story behind the Embraer s Lineage 100E interior


Keep it simple. Keep it simple. Keep it simple. Did we mention – keep it simple. Take your key message and stick to the facts. Have you got a new product or service to show off? Put that at the heart of your message and play to that.

Ensure your message is accurate. Planning makes for the best experience.

Remember there are five ‘W’s in news reporting, which you can use in your own videos.

  • What – What is the story you want to tell?
  • Why – Why should your audience care? How will you get their interest?
  • Who – Who is involved? Who needs to be on camera to get the message out? NB – remember you must get permission from anyone who appears on camera.
  • Where – Where is the best place to film? What do you want/not want to see in the background?
  • When – is it happening now? When can your customers have access to your new product or service?

By planning each of these points in detail, you won’t miss out on anything.

Introduce your story and consider using extra background shots that will show your audience more about the place and the people in the story to make it more interesting.

Think carefully about where you want to set up each of the shots, using different backgrounds and angles. Think about how to position your interviewee in the shot – interviewees usually stand on one side of the frame looking over to the other side of the screen. Poor audio will kill your efforts, so check your sound and wear your headphones!

Ensure you have plenty of pens and paper and spare camera batteries. Ideally use a tripod and lights. This report was shot and edited by a professional, but you can see the ideas we outlined in it and adapt for your own use.

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