Zoe Layden – 6 of the best
GearUp TV’s new series 6 of the Best features Falcon Insurance’s Zoe Layden. In the full interview, running on our YouTube channel, she discusses a great new cheap insurance cover Virgin Atlantic has provided in case of a flight being cancelled due to CoVid. She also wants to know if anyone else receives a targeted…

Liz catches up with Richard Koe in our latest Co-Vid series
Liz catches up with Richard Koe in our latest Co-Vid series She met up again with Richard Koe, Managing Director of WINGX-Advance to see how things are going for him a few months since they last spoke. Liz asks Richard six questions about the current situation in the business aviation market. In particular Richard shares…

Monday Musings #2 – Take a RISK
Have you ever NOT wanted to be on camera because you feel you might look stupid, or say something daft that’s recorded forever for posterity? Join the 25% of the human race for whom fear of public speaking ranks higher than death on their stress list.

Tradeshow Tip Tuesday #1 – Using your Smartphone
AKA how to earn yourself some client love! When you’re at a tradeshow, help your clients out by driving traffic to their booth. If they don’t have a booth, interview them about what they find interesting about the show.

Monday Musings #1 – Authenticity
We know – it’s daunting to get in front of a camera to tell your story. I still find it – well put it this way – I can find a zillion other jobs to do first. It’s okay if I’m interviewing a client or interviewee for a news story. If it’s just me I can feel really uncomfortable….UNLESS

What’s the story you want to tell?
Keep it simple. Keep it simple. Keep it simple. Did we mention – keep it simple. Take your key message and stick to the …