Our Work

We produce a wide range of video and other digital content services for our clients: one off big aviation video productions, aviation social media, LinkedIn adverts, email, press releases and more. You’ll get the best results from regular planned campaign.

1

Their Problem

The company had opened a state of the art new Maintenance Repair and Overhaul facility at Farnborough Airport in the UK and moved its main MRO operations across from Luton Airport. The manufacturer wanted to show its customers the new facility as well as get the word out that it was open. The PR team is based in Savannah and could not travel to the UK.
2

Method

We worked on Zoom with the PR team and the team on site in Farnborough to create a script and storyboard that highlighted the key messages they wanted to incorporate. We have created a system of filming that ensures our crews are safe and healthy and can film adhering strictly to social distancing guidelines, for example using sanitised microphones in sealed bags and instructing interviewees on how to attach them.
3

Results

Gulfstream was able to use the video for its PR and marketing campaign to announce the new facility and provide the media with digital video content that they could use in their reporting.
1

Their Problem

One of the world’s top charter brokers. The company uses a digital booking platform to attract clients. They needed to solve the issue of explaining different aircraft types to customers, frequently personal assistants, who were not familiar with families of private jets, so could not easily gauge cabin sizes, range and luggage capacity when making a booking.
2

Method

We worked with their marketing team to create scripts and storyboards that also incorporated their CEO’s expertise as a former British navy pilot. He gives the viewer a guided tour of the aircraft in a signature format. We then leveraged our long standing friendly relationships within the industry to gain access to film the different aircraft types.
3

Results

The series has helped the company close the deal on many sales, as well as a secondary benefit of attracting viewers to their YouTube channel, which enhances their marketing. As of February 2021 the videos have attracted views. A third benefit is that the videos educate a market who are perhaps unfamiliar with private aviation. Oh – and this video helped sell a $2.1 Pilatus PC-12 as a by product for someone else.

1

Their Problem

The company has built a highly technical software that removes the need for a mountain of email between brokers and private jet operators when booking a private jet flight. It is difficult to convey its functionality and benefits simply in words.
 
2

Method

We discovered that the product came about because the company’s CEO had been woken at 3am to resolve an issue on a charter flight on the other side of the world. We worked with him to tease out the real problem (in this case too many emails) and used stock footage and screenshots to create an emotive storyline using real people as well as graphics.

3

Results

The video has helped the company explain its software to customers and investors, and the short cuts we took from the video has helped boost its social media presence. An alternate call to action will also work well on a tradeshow booth.
1

Their Problem

The Women in Aviation and Aerospace Charter team had pulled together a stellar panel to discuss diversity in the industry in the UK on the back of a report on gender diversity by Korn Ferry. The panel comprised the UK Aviation Minister Robin Courts, Rolls Royce Chief Customer Officer, Jacqueline Sutton, Virgin Atlantic’s then VP Sumati Sharma, Baroness Sue Campbell of the Football Association and report author Anne-Marie Taylor. The event was put in jeopardy as we went into lockdown

 
2

Method

Working with the speakers and the team behind the virtual Farnborough International Airshow we created a virtual event and worked with the speakers so they felt comfortable on camera. We helped them set up their shots and audio and rehearsed with them ahead of time to ensure we kept to time. We were present behind the scenes on the day to keep us to schedule and ran polls and a two minute silence as the event fell on UK armistice day.

3

Results

The event ran to time and attracted attendees, boosted the Charter team’s relationships with influencers at the government level, and is a valuable piece of content for WIAAC.
1

Their Problem

They needed a video to differentiate themselves from the competition – their key selling point is the length of time it takes to get from Oxford to West London, which can be quicker then landing at a closer airport.
2

Method

We brainstormed a creative tale to show how long the trip takes, concocting a tale based on a true story that had taken place when a client had left his dog on the plane.
3

Results

The client had a slick piece of footage with plenty of arresting imagery to use in social media, which also drew customers to their trade show booth.

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