We’ll put the zing into your aviation video communications!
We’ll guide you through a proven framework that delivers your message to the audience you want to attract
Have You Ever Asked Yourself…
Where to begin?
To reach the people
I want to reach online?
How much does it cost?
Will video be really
expensive?
Am I falling behind?
Am I keeping up with
the rest of the world?
How will I look?
What if I look
foolish?
You’re In The Right Place
We’ve been there. We got started because Founder Liz Moscrop went to Air Venture and saw how much there was to talk about. There were way too many great diversity stories unfolding to write up for her traditional media outlets, so she picked up her IPad instead. Despite the shaky camera and dodgy sound, people loved seeing the videos and a new company was born. Today we comprise a team of expert storytellers, film makers, editors and marketers, and can help you sell your services, and communicate your messages to your desired audiences.
Our core online focus is LinkedIn, which reckons a company page video is 5x more likely than other types of content to start a conversation among its community.
“It’s time to tell your interesting and diverse stories properly, so people get what you’re about. We LOVE helping you do that!”
“It’s time to tell your interesting and diverse stories properly, so people get what you’re about. We LOVE helping you do that!”
(Ps yes that’s me)
“It’s time to tell your interesting and diverse stories properly, so people get what you’re about. We LOVE helping you do that!” (PS – yes that’s me)
Our Proven Framework
Generates Leads. Makes Sales. Meets your Diversity and Inclusion Goals.
Chart Your Course
LinkedIn organic native video took off in 2018. A video can share your:
- Culture
- Products
- News
- Events
En Route Checks
Waypoints in the form of:
- Regular check in calls;
- Campaign analytics;
- Constant communication.
Final Approach
We'll create for you:
- Specific videos for LinkedIn - e.g. one “hero”
- News items
- Gifs
- Ideal daily posting times
Landing
We'll deliver:
- A targeted ongoing aviation video strategy for you
- Strategy on how to plot your next journey;
- Done for you templates;
- Specific calls to action, tailored for you.
Our Story
GearUp.TV came into being when Founder and award winning private aviation specialist journalist Liz Moscrop attended EAA Air Venture in Wisconsin, and realised there was a much better way of storytelling. After years working for companies such as the Financial Times, The Robb Report, AIN, Arabian Aerospace and Flight Global, she had the knowledge and contacts to gather a splendid team around her. We are committed to Diversity and Inclusion and employ best practices throughout our organisation. In our short history we’ve won a Sapphire Pegasus Award (for aviation journalism), attracted investment and created aviation videos for the world’s top aviation companies.
Our Story
GearUp.TV came into being when Founder and award winning private aviation specialist journalist Liz Moscrop attended EAA Air Venture in Wisconsin, and realised there was a much better way of storytelling. After years working for companies such as the Financial Times, The Robb Report, AIN, Arabian Aerospace and Flight Global, she had the knowledge and contacts to gather a splendid team around her. We are committed to Diversity and Inclusion and employ best practices throughout our organisation. In our short history we’ve won a Sapphire Pegasus Award (for aviation journalism), attracted investment and created aviation videos for the world’s top aviation companies.
Meet The Team
Our extensive and experienced skillset covers writing, filming, editing, marketing, scripting, directing and production. Our key driver is your success via our solid teamwork.
Here’s a snapshot of the core players.
Lou Bortone
Video marketing guru
Lou’s worked for international media brands like Fox, NBC and E! Entertainment Television, and is the “video guy to the online superstars” like Michael Port, Ali Brown, Andrea J. Lee, Mari Smith, Nancy Marmolejo, and dozens of other rising online rockstars. Let him work his magic on your marketing to see where it catapults you!
Liam Seager
Video editor, graphic designer
A keystone of the GearUp TV team. Liam graduated from the University of Western England in 2017 with an honours degree in graphic design. He is a particularly skilled editor and passionate about football, design, art, jets and music. He has developed a keen interest in aviation since joining the crew and brings a wealth of experience in social media to our portfolio. He especially enjoys the EBACE show in Geneva.
Henry DC Williams
Videographer
Henry D. C. Williams has worked in the feature film industry for a number of years. He has extensive experience in directing, shooting and editing beautiful video. He also has an alarmingly expensive camera addiction.
Mary Doyle
Collaborator
Mary is one of the 2018 UK Disability Power 100 most influential disabled people. A proud geek, she learned to fly solo at 42 and is passionate about disabled people reaching their full potential. She advocates for accessible aviation, which allows passengers to travel in safety and comfort in their own wheelchairs, and is often a guest on BBC radio. She is CEO of her own company Rocket Girl Coaching.
Tom Pleasant
Journalist
Tom is a born reporter, brilliant writer and skilled editor. Lovely to be with and is one of the best live video aviation journalists around. His first job with GearUp TV was four live half hour TV shows in our first outing in Orlando. Dynamite.
Stephanie Taylor
Journalist
Stephanie is a fabulous on camera reporter. As a freelance aviation writer, she has work published by industry titles including Aircraft Interiors International, APEX Experience, and Runway Girl Network.
Jo Hailey
360 degree imagery and tours
Jo is an accomplished photographer with over 30 years experience, shooting in both traditional film and digital formats. Jo is a Google Accredited
Trusted Photographer and a leading provider of Google Street View Trusted virtual tours. Jo has achieved Google Top Twenty Photographer status and is the top performing female photographer in
England.
Carol J Moir
Photographer
We often find people ask us for behind the scenes images, Carol is our ‘go to’ person. From front cover credits on Business Jet Traveler (Bruce Dickinson portrait) to sports to award winning travel photography, she covers all the bases we need.
Our Values
Integrity
Nothing in our world happens without this as our watchword
Creativity
A potent force. Without it your videos simply would not fly
Collaboration
We turn good into great with powerful teamwork
Service
We are here to serve your needs. We want to deliver fantastic results for you
Love
No matter what the question, love is always the answer. We trust that shines through in our work