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Would you believe it’s 30 years since a gentleman called Steve Wilhite and his team inventedWould you believe it’s 30 years since a gentleman called Steve Wilhite and his team inventedsomething called the Graphics Interchange Format (or GIF, for short) that changed online browsingforever?

These little animated images (that you’ll see a great deal on GUTV sites) are the shortcut language of choice for millennials and marketers everywhere. Adding a short message turns a gif into a ‘meme,’ and an instant impact for your message.
It’s fabulous resource for email marketers, as it has a fairly small file size, and can capture attentioninstantly in a way a static image does not.

Here are three pro tips to using GIFS properly in your email marketing.

1. It will not play until it is fully loaded – so keep yours small, preferably under 125KB per image.
2. Ensure the first frame is impactful – as those who can’t see the motion will still see that image.
3. Keep it simple. A strong image and message will convey everything you needto say – this one we did